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Carrefour and Casino, two of the biggest food retailers in France and owner of hundreds of stores overseas combined, are squabbling about claims one approached the other of a possible merger.
On Sunday (23 September), Casino issued a statement asserting it had been contacted by Carrefour 'over the last few days with a view to a possible combination'.
In the statement, Casino said its board had met on Sunday and had 'unanimously reiterated its entire confidence' in the retailer's 'strategy for value creation based on its unique market positioning'.
The statement read: 'The board unanimously decided to reject Carrefour's approach. Casino thus intends to take all necessary action to defend the group's corporate interest, and its structural integrity, a key factor for the success of its strategy.'
The St Etienne-based Casino - which runs chains including Franprix and Leader Price in France - said its board also 'observed that Carrefour's approach occurs at a time when the market for Casino's securities has been subjected to coordinated downward speculative manipulations of an unprecedented scale over the course of the past several months'.
From the start of 2018 to the close of trading on Friday, Casino's shares had fallen more than 29%, in part amid concerns over debts at the retailer's parent holding Rallye.
The statement raised eyebrows in the market, what with the relative market shares of Casino and Carrefour not just in France but also in Brazil.
According to Statista, a combined Carrefour-Casino would, based on forecast 2018 market shares, account for 29.4% of France's grocery retail market.
A report from the Foreign Agricultural Service of the US Department of Agriculture, issued in June, had Carrefour as the largest retailer in Brazil by market share, at 14%, according to figures cited from the Brazilian Supermarket Association. Casino's Grupo Pao de Acucar was second at 13.7%.
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Fast-forward to Monday morning and a statement emerged some 285 miles further north from Carrefour's HQ outside Paris. Carrefour's statement also referred to Casino's recent 'difficulties' but flatly rebuffed the claim it had made an approach.
'The difficulties faced by Casino and its controlling shareholder may not justify untimely, misleading and groundless communications,' Carrefour's statement read.
'Carrefour denies having solicited Casino and is surprised that Casino's board of directors would have been submitted a merger proposal that does not exist.
'Focused on the implementation of its 2022 transformation plan, Carrefour is reviewing its legal options in order to stop these unacceptable innuendoes.'
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just-food has asked Casino for a reaction to Carrefour's statement.
It is unusual for two companies to publicly dispute a story like this, even more so when they are direct rivals.
Given the relative positions of Casino and Carrefour in France and Brazil, as well as Carrefour's recent other strategic moves, including its planned buying tie-up with Tesco, it would be a surprise if there had been an approach for the entire business.
That said, could Carrefour be eyeing parts of Casino's portfolio?
- 129 stores
- Average retail space of 7,000 square metres
Géant Casino hypermarkets’ broad offering is based on four specific characteristics: the predominance of the Casino private label, the extension and value-added presentation of fresh products, the development of new non-food concepts such as decoration and lifestyle items, and low prices.
The Géant Casino concept is designed to make shopping an easy, pleasurable experience,with helpful staff, agreeable layout, quality fittings, clear signage that directs traffic efficiently and original non-food offerings (textile, housewares, culture, electronics, e-commerce, etc.).
The price-cutting policy was a success for the Géant hypermarkets, which enjoyed a surge in both food and non-food sales volumes and an increase in revenue in the fourth quarter. The banner is proud to be the co-price leader in the hypermarket segment.
The majority of Géant Casino hypermarkets are located in southern France.
Hyper Casino
Smaller than a hypermarket but larger than a supermarket, this banner combines a close-in location with a broad offering that closely reflects that found in a Géant Casino, including for non-food products.
Casino drive
Casino drive.fr. is Casino’s e-commerce site for grocery shopping.Deployed in more than 98 hypermarkets and supermarkets, it offers more than 8,000 products on line.Customers who place their orders in the morning can schedule an afternoon delivery or choose to click and collect two hours later.
Casinoexpress
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With this solution, customers place their orders at www.casinoexpress.fr and then pick up their groceries at a drive-through collection point not connected to a store. Eleven stand-alone CasinoExpress collection points have been installed so far on major thoroughfares. CasinoExpress teams load the groceries into customers’ cars in less than five minutes.